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Stralauer Allee 2C
Berlin
Germany

Trend Briefing by The Future Laboratory in Copenhagen

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Design Hotels™ has loaded up its shop with great goodies, items that discerning travelers will love. Get special insider access to items that will help you fully experience the world of traveling.

Trend Briefing by The Future Laboratory in Copenhagen

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Trend Briefing by The Future Laboratory in Copenhagen

150.00

When: October 12, 2018 at 9:30 - 13:00

Where: The Royal Danish Academy of Music, Julius Thomsens Gade 1, 1974 Frederiksberg, Copenhagen

As we celebrate 25 years of Design Hotels, we are thrilled to host an exclusive Trend Briefing in Copenhagen together with our friends from The Future Laboratory, a world-leading strategic foresight consultancy specializing in trends intelligence, strategic research, and innovation strategy. The Future Laboratory’s two co-founders, Chris Sanderson and Martin Raymond, will present a summary of their newest work from this year, including innovative findings in luxury, hospitality, retail and Food & Beverage. 

You can purchase a limited amount of tickets to the event at a very special rate of 150 EUR! In an inspiring three-hour briefing, Sanderson and Raymond will touch on the following topics:

Part I – Embracing or Resisting a World of Subconscious Commerce

Subconscious Commerce – How can brands establish themselves in the new landscape of Reach-in Retail, Brandlords, Post-shelf Packaging, Commercial Gatekeepers, and Avatargeting?

Branding Futures – In the coming decade branding will come to mean more than surface decoration. People, culture, experience, emotions and values will become essential ingredients for brands to create long lasting, wide reaching success with internal and external audiences.

Part II – Luxury & Hospitality Futures and Creating the Right Experiences

Luxury & Hospitality Futures – From redefining the luxury hotel to a new consumer mindset, we explore the biggest shifts in luxury and hospitality into 2019.

Luxury Index – Our Luxury Index is a five-stage map that brands can use to pick their way through the social and economic plains, foothills and valleys of the post-crash landscape.

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